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Getting your business online is a very clever decision to make. Online marketplaces like Amazon, Shopify and eBay are creatively designed to boost eCommerce sales for small and medium enterprises. Otherwise, starting up your own website or getting help from other platforms are other options to offer your products or services in the online world.
Remember that your sole purpose in getting your business online is to make money and earn huge amount of profit. However, you also have to keep in mind that this will be challenging and requires your knowledge to boost eCommerce sales in this type of market.
eCommerce marketing uses promotional tactics with trial and error to help you drive traffic to your site or store. This will help you get loyal customer, increase online traffic, build brand awareness, and most of all boost your sales.
Here are some of the nicest ideas you can find online to help you analyze how your business will survive and succeed. Start to bring your business into the next level using these effective tactics you put into action.
Customers who pay well only to get the best product or service they demand would always want more. The demand is infinite and this is an open opportunity to earn more profit for your business. Upselling is proven to be more effective in boosting eCommerce sales that acquiring a new customer or closing a new deal.
The most popularly used upselling term is: “Would you like to try our bestseller?”
Keep in mind that there are two main considerations in products upsell: (1) Sensitivity on your customer’s reaction to the price range, and (2) The relationship of your upsells to the original product.
Sending valuable emails is an effective strategy to boost eCommerce sales. Timing is also important in sending out email campaigns and that your subscribers will not think of being spammed. Emails to remind possible customers on an occasion like Father’s Day, Yuletide season, Thanksgiving Day is essential in giving the idea that they may need your product or service.
Start your email campaign using these effective and appreciative marketing ideas:
Sending a welcome or thank you email upon purchase or product.
Giving limited and exclusive promos.
Sending free gifts.
Sending regular newsletter for tips, discounts, and other offers.
Ask for feedback.
Integrating social media like Instagram, Facebook, and Twitter in selling your product and offering service is another effective strategy to boost eCommerce sales.
Instagram has more than 500 million active users per day which you can target for possible sales. Strategic use of IG hashtags is necessary to get the right people to build your large IG community. Once you have built your audience, you can post your product or service offers for them to get interested. Running contests and promos will lead you to showcase your products.
Additionally, you can start making your first sale on Facebook. Create a Facebook page for your business and get some sponsored ads to let FB promote your product or service without so much effort. FB is a straightforward platform to boost eCommerce sales due to its more than 1.47 billion people who log in every day.
Regular blogging will keep you consistent with your business. Besides, customers are always waiting for updates on new features and products once they get interested in your niche. Your blog content will keep your connections with the customers as well as attract other potential customers who are in the demand for your product/service.
Blogging is proven as an effective means to boost eCommerce sales in all sorts of online business types. Aside from blogging regularly, you can also advance your connects through starting podcasts, guest posting, creating eBooks, guides and other long forms of content that are search engine optimized.
You’re probably thinking that paid traffic is a pretty expensive way to be considered an effective strategy in bringing your business online. This is true, paid traffic is expensive, however, if you’ve done it properly, paid traffic can definitely be a quite effective strategy to boost eCommerce sales.
Getting paid traffic is like gambling for the future of your business. The process is complex and will definitely drop some business newbies who aren’t able to do it properly. On the other hand, it can open a huge door towards great business sales and profit. Here are the three tips you have to keep in mind when you already come up with the decision of getting paid traffic for the sake of your business.
Understand who are your customers. Be specific.
Have the mindset of testing.
‘Test the waters’ means spending small amounts of money only.
There is a large difference between people who relies on the use of web and those who are totally mobile-dependent. You should not limit your online marketplace on the web, yet you have to open a bigger opportunity for your business from people who regularly use their mobile gadgets.
According to statistics, by the year 2021, most online shopping transactions and other app services are expected to happen in mobile devices. Don’t forget to be futuristic and design your marketplace o be mobile-visitors friendly.
Satisfied customers’ reviews and rating is an important factor which new potential customers seek to get your products or services. Make sure to provide quality in each transaction and have a call center team to handle your customers’ concerns, questions, and feedback.
Build trust in your business and expect customers’ loyalty in return. Some form of industry awards, case studies and testimonials can also help your business boost eCommerce sales and deliver you the best profit raise you don’t expect.