Responsibilities
- Be a product champion, communicating constantly with product stakeholders, technical managers and marketing personnel to gain more knowledge about product(s) and services.
- Develop detailed content strategy through sector driven keyword analysis amongst other tools for specified product(s) within portfolio.
- Manage and oversee content distribution across various platforms in an optimized manner.
- Analyze key performance indicators to establish content effectiveness.
- Contribute and strongly support design of marketing materials and correspondence in line with developed content.
- Maintain relationships with cross functional teams while developing a strong understanding of the product(s).
- Maintain a high level of quality on content created and delivered.
Qualifications
- Bachelors Degree – Preferably in Marketing or Mass Communication
- 2 years of content development experience.
- Ability to create/develop content and push to market with speed and accuracy
- Excellent Market Research Skills
- Search Engine Optimization, Key Word and Google/Facebook Ads Experience.
- Ability to manage multiple products and projects.
- Ability to work with minimal supervision but as part of larger group of virtual analysts, marketers, developers and executives.
- Familiar and experienced in creating and delivering content on/in blogs, emails, podcasts, video, static web form or via social media platforms including but not limited to facebook,instagram,twitter and Pinterest.
- Excellent presentation, communication and writing skills.
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